Cases

Rits Technology has developed the digital platform for The Beauty Box, a recurring system of the Boticario group.

Challenge

Develop a recurrence service

Develop a recurrence service that would serve different profiles of customers, the largest beauty retailer in Brazil.

The Beauty Box is part of the Apothecary Group and needed to meet a market trend that are signature clubs or recurrence products.

Solution

We have created a personalized digital platform for activating The Beauty Box

To insert The Beauty Box in the signature club market, the solution was to create a fully customized platform that would allow the signature of a monthly box or specific products, defining how often they receive.

Metodology

See how The Beauty Box has brought positive results for the group

The platform has been running since 2018 and has delivered excellent numbers with even better prospects.

Sales / subscriptions
The two continuous boxes (Hot Picks and First Picks) grow on average 35% per month.

Comparative Billing
There has been a 152% growth in revenue. 

Nationwide
Today The Beauty Box has managed to serve all regions that have access via basic logistics.

Future
With the maturing of the subscription market, the expectation of the brand is to evolve and grow in an even more sustainable way.

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